You can have a free website with a default URL. You don't pay for web hosting and your default URL domain. You get a basic website with a template that you can modify. If you want your website to have a custom domain, more features or capabilities, then you pay a fee. To customize the design of your website and create organized content, takes time. You can do this yourself, or hire a web designer to do it for you. Google provides great value. It's all free, as a generous starter package. If you are a business with greater needs, then you can easily upgrade for a small fee. If you want a custom domain for your blog, it's only $10/year, which pays for leasing. You can connect your Google blog website with your Google+ Social Network profile, to easily share with your network of followers. Good information will increase followers. When you publish a new blog post, you are asked if you want to share on Google+. If you do, your blog is link...